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350 million LinkedIn business members can't be wrong. A February 2015 article about how Linkedin has become the world's largest business hunting ground by positioning itself as the most professional online business networking platform on the planet.
LINKEDIN 4th Quarter Results for 2014
Revenue in 2014 was $2,219 million, an increase of 45% compared to $1,529 million in 2013.
During Q4, cumulative members grew 25 percent to 347 million. Unique visiting members grew 23 percent to an average of 93 million per month, and member page views grew 34 percent, well ahead of unique member growth.
LinkedIn’s 2014 Fourth Quarter Operating Summary (Synopsis)
Linkedin’s business model generates revenue from three different service provisions.
1: Talent Solutions. Talent Solutions revenue represented 57% of total revenue in the fourth quarter of 2014, an increase of 41% compared to the fourth quarter of 2013.
2: Marketing Solutions. Marketing Solutions revenue represented 24% of total revenue in the fourth quarter of 2014, an increase of 56% compared to the fourth quarter of 2013.
3: Premium Subscriptions. Premium Subscriptions represented 19% of total revenue in the fourth quarter of 2014, an increase of 38% compared to the fourth quarter of 2013.
- Full Year 2015 Guidance: Revenue is expected to range between $2.93 billion and $2.95 billion.
You can view the Linkedin 2014 – 4th quarter 2014 results here: https://investors.linkedin.com/
With the final 2014 quarterly LinkedIn results just published on February 5th 2015 it’s clear to see why LinkedIn and its hugely profitable business model is such a super success.
I believe it’s so successful that every other business owner can learn how to grow their own profitable business by mirroring some aspects of the LinkedIn business model.
Halleluiah, take it as a Linkedin sign because once again – here they grow again.
Savvy investors know that when a business consistently grows with wildfire proportions, while continuously innovating and still generating huge profits that it’s a virtual Blue Chip investment.
Why is Linkedin so successful?
And more important, how does LinkedIn continue to fuel its exponential business growth by effectively leveraging the business members and advertisers who pay to be part of their growth drivers?
Because when you drill down, its LinkedIn members paying for premium memberships and recruitment related activities that are generating a substantial amount of the Linkedin revenue.
It’s a fantastic business model and it’s wise for every business owner to understand why and how business connections keep the Linkedin platform growing year on year. Because when you understand this lucrative business concept you can begin to leverage LinkedIn for your own business growth and revenue generation.
And the best bit of it all, is that it doesn’t matter how niche sector your business is, or where you are geographically located on planet Earth, everything and everyone you need to grow any business exists on Linkedin.
So why do businesses keep the platform growing?
Businesses can leverage a great deal from Linkedin regardless of their size, or how long they have been in business. Many companies including Linkedin consultancy firms have materialised just to provide business owners with a Linkedin consultancy and/or a LinkedIn training service specifically related to growing profitable businesses.
The very best ways to access insider secrets and tactics utilised by these Linkedin consultancy agencies is to follow their LinkedIn company page, or to read their Linkedin case studies on their web sites. Alternatively if they list a LinkedIn expert in their team then visit their Linkedin blog.
If you require a more hands on managed Linkedin consultancy, or you want to hire a Linkedin expert or a Linkedin speaker to motivate your staff then visit the LinkedIn Expert’s Expert at www.elinked.eu
One thing is gospel. It’s never been a better time for business owners to piggy back on the LinkedIn platform to increase sales of their products and/or services.
Linkedin Sign…Here They Grow Again #1 New Business Connections Every Day
With the constant growth of Linkedin, it’s becoming increasingly easier to develop new Linkedin business connections for any company. Every Linkedin member can aspire to adding the maximum number of 30,000 first level business connections on their profile. For businesses employing more than one employee, a Linkedin expert or a professional Linkedin speaker would recommend a profile for each employee, or at the very least, one for each department of the company.
By following the advice of a proven Linkedin expert any organisation should be able to add new productive business decision making connections every day. A Linkedin consultancy firm would advise their clients to keep adding and refreshing their business connections.
I personally agree with a recently published Linkedin training provider who was a firm advocate of deleting any under performing or inactive LinkedIn connections.
Every Linkedin expert’s expert I’ve ever spoken to seem to agree that sending out the maximum of 70 connection requests a day in order to support your business growth, is a productive business growth task. Of course Linkedin is filled with business minded professionals from various different sectors and with hundreds of millions of them there is no lack of productive connections to be identified.
Linkedin Sign…Here They Grow Again #2 Successful Sales Funnel And Lead Generation Pipeline
It is common knowledge and cited in many Linkedin case studies, that every member on Linkedin is trying to sell something. Be it conventional sales companies promoting their products, to Linkedin consultancy firms trying to sell their LinkedIn expert services. Even Job seekers are trying to sell something, usually themselves and their skills. Therefore it makes great marketing sense to use Linkedin to add sector specific individuals and businesses to your sales funnel.
Any Linkedin speaker will highlight the importance of the platform for any business owner looking to develop a successful sales funnel and lead generation pipeline. And every good Linkedin expert knows that creating a sales funnel and lead generation pipeline on the platform will support successful profitable business growth.
Achieving sustainable business growth through developing new sales and leads on Linkedin has the added value benefit of huge numbers of fresh new business decision making members joining the LinkedIn platform every day of every week.
Visit any Linkedin consultancy or any LinkedIn Expert’s Expert profile and you will quickly get a sense it is relatively simple to create and maintain a productive sales funnel and lead generation pipeline filled with new prospective business clients and customers. My published Linkedin case studies, and many articles listed on my Linkedin blog demonstrate that Linkedin is the perfect facilitation tool for leveraging revenue generation streams from this dynamic business platform.
Linkedin Sign…Here They Grow Again #3 New Job Prospects And Pathways
Linkedin has opened business growth doors that have never been leveraged before and it’s not just by improving how business owners and companies network and expand. Linkedin have also developed a new sector of business, specifically catered to their platform. From Linkedin consultancy firms offering clients, to hire a Linkedin expert, to a LinkedIn speaker encouraging employees to gain valuable Linkedin training.
Not all business owners who are already using the platform know how to fully utilize every aspect of it, so this is where Linkedin consultancy firms come into play. For those businesses that don’t have the time to spend on the business social media platform they can now hire a Linkedin expert to remove all of the anxieties and hassle out of business networking on Linkedin.
For those businesses unsure of how to use Linkedin, or how the platform can actually be beneficial to them, a Linkedin speaker can be called in to inspire and provide some understanding about the platform. He or she might even recommend professional Linkedin training from a qualified Linkedin expert. With this training it becomes possible for all businesses to understand and leverage every aspect of Linkedin.
None of these new job prospects and pathways would have been possible without the creation of the Linkedin platform. And none of these would have been profitable and successful if Linkedin was not growing, developing and attracting high volumes of new business members on a daily basis.
Linkedin Sign…Here They Grow Again #4 Successful Profitable Business Growth
There are many Linkedin case studies and many a Linkedin blog that praise the benefits of Linkedin for their businesses. Linkedin have new members joining every day and over 50% of them are LinkedIn designated as business decision making professionals. Therefore it is only logical that business owners following outsourced Linkedin expert advice to exploit the platform to its maximum commercial advantage will achieve successful profitable business growth.
By participating in professional Linkedin training, or by making a conscious decision to hire a Linkedin expert it is entirely possible that every business can achieve successful profitable business growth.
A bold statement I know, but with the Linkedin platform presenting so many avenues to gain a commercial and/or financial advantage, for example by leveraging the groups, business pages, member profile and even a Linkedin blog (Pulse) how can you fail?
Linkedin experts and even Linkedin expert’s experts know that in order to achieve profitable business growth all these platform aspects need to be utilised daily.
With a new layout spreading throughout the platform Linkedin are constantly updating and enhancing their business networking offering for their members. With the right Linkedin training and Linked expert guidance it is possible for YOU to accelerate your business profit.
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